Anyone can design — that is the truth, sometimes ugly one.
But, not everyone can create a decent, good, even great design — especially one that sells.
Today, I would like to share you some of Studio Damara’s tips to create a visual story that not only impress your future customer, but also sells!
1. Know your demography.
If you wanna engage to your future customer, you gotta know who is your demography! Is it men or women? Is it the mothers, housewives, or high schoolers? Let me give you a quick example, if your target market is mothers around their 50s-60s, you will not want to use a complicated graphic elements with too much colors with small typography.
2. Stay on your brand.
Now, don’t get too caught up in all the stuff! You want to make sure you’re able to create the perfect balance of pleasing your demographic and staying true to your brand. If your branding is primarily white, you can variate it with more various tone of white, instead of just #ffffff. Or if your brand has squares as its key elements, you might want to use square shaped props on your photography, or frame your picture in a square. Make sure that your visual are still on brand but fit the current style.
3. Capture its functionality.
Help your future client envision themselves on how they are going to use or apply your products. Seeing and relating the how, when, and where the product can be used makes it easier to click the buy button. For example, if you are selling a sneakers, you could capture your product in the nearest gym or running track, with other sport equipments.