/ graphic designer.
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Niji Multiplex

 

Niji Multiplex

Brief: 
To create a brand for a multiplex in Sapporo, Japan. This project is done in collaboration with Thomas Heatherwick as the architecture of the building. Niji — which means rainbow — aims to bring people together in one place, despite the diversity in their interests.

The logo of the brand is adapted from Sapporo's local art pattern — which is Ainu patterns, which are mostly made circles and thick lines.

The colour yellow and orange are selected to represent
the warmth and brightness of Sapporo.

Project Type:
Branding, Digital, UI/UX.

Duration:
2 days (student brief)

Keywords:
Warmth, Diversity, Futuristic.
 

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Niji-Logo.jpg
Niji-Brand-Asset
Niji-Poster.jpg
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